Mostly women (68%)
Trivago.de audience 400,000 to 450,000 individuals
Age: 25 - 54
Work: management, sales, legal
Family: 56% + married , kids
Location: Throughout Germany
Character: Archetype
Personality
Personality
Goals
- Family before anything.
- quality family time through travelling
- Homey and interested in cakes
Frustrations
- (EN) As a general rule Trivago users express the dissatisfaction with the unreliable recommendations for cheapest or best. Seemmingly, the hotels that pay more get the best recommendations.
- Not being able to provide quality family time.
Bio
This is a relatively young woman who has settled in life early on (married with kids). She is a "tick the box" planner including in regards to travel arrangements with the family. She is also dedicated to her husband in a way that still alludes romance. She is a money saver and well informed about what the options in the market are. She knows what she does not want and this opens an array of opportunities left to desire with Trivago.