High professionals of foreign language but integrated on German culture who have fast paced routine and look for quick package solutions."
Expedia audience in Germany - 100,000 to 150,000
Age: 18-64
Work: legal, finance & admin
Family: Married and Post Grad education.
Location: Hamburg, Hesse, Bayern, Berlin, Baden Wuttenberg, Saarland, NRW
Character: informed decisioin maker
Personality
- To find complete packages and quick specific holiday solutions.
- Is generally very frustrated with customer service as a result of the crisis. But the lack of response and how they have been handling the situation is what stands out, not the money lost.
- An obstacle that prevents this user from achieving their goals.
- Problems with the available solutions.
The expedia man or woman is career driven and is generally high-flying professionally. Although mostly married, the lyfestyle falls out of the local dynamics and encompasses a broader set of expectations. Sofistication and worldly experiences are highlighted among the list of top categories comsumed. The original language is not german although he or she is fully integrated into the German culture. Practical holiday solutions charachterize the travel decision making, which also reflects in the relatively high search volume for "expedia gutschein". part of this audience finds common ground with sonnenklar.tv, ab in den urlaub, kurzurlaub and other. This might be a sign that although most top page categories indicate a tendency to seek interntional travel experiences, they could perhaps be qualifying for national holiday trips. Not particularly worried with price. Looks for hotels through Trivago